Google x BikeLA
Embracing Diversity & Community
Google aimed to showcase the capabilities of the new Google Pixel while highlighting the authentic and inclusive community-building efforts of BikeLA, a Los Angeles-based cycling group. The campaign was developed in both English and Spanish to mirror the bilingual and bicultural nature of the BikeLA community.
BIKE.LA CO-FOUNDER
BIKE.LA MARKETING LEAD
CREATIVE STRATEGY
COPYWRITING
PHOTO PRODUCTION
VIDEO PRODUCTION
Image: Founders Ivan Meneses, Analinda Meneses and Joswin Herrera
Production
Cinematographers, Cyclists & Community
The core of the campaign revolved around Joswin Herrera's journey as a cinematographer and the inclusive community he built with BikeLA. The emphasis was on authenticity, showcasing real moments captured using the Google Pixel. The campaign was strategically featured on Google's IGTV account, YouTube, and Twitter.
Taking BikeLA Beyond Borders
Honoring the diversity of BikeLA's community, the campaign was told in both English and Spanish, aligning with the bilingual and bicultural essence of the group. To maximize reach, the Spanish segment of the campaign was broadcasted on prominent Hispanic channels, including Univision, Telemundo, Fox, and ESPN Deportes in the U.S. and Puerto Rico.
